Recently interviewed by Chief Home Officer and award-winning Journalist Jeff Zbar for his latest report titled "ShopCity and Communities Launch Campaigns To Empower Small Business Owners," Colin Pape is the Founder and CEO of ShopCity.com, the world’s largest network of local shopping marketplaces.

In this compelling discussion, Pape talks about a grass roots movement afoot to save ma and pa retailers and how local chambers of commerce and small retailers are banding together with Pape's company to execute shop "city" campaigns. Says Pape about the inetrview, "Shop City sites represent a combined effort of your friends, neighbors and other businesses in those local cities aimed toward raising awareness for people to shop local instead of going out of town or to bigger box stores. Our Shop City campaigns leverage the Internet to drive more customers to small businesses' door."

Pape discusses how local business owners who lack the knowledge or time for web marketing can use ShopCity tools to build a robust, completely searchable web presence – and how his partners create recurring income streams.

Consumers save time and money by purchasing gift certificates on the web, shopping online and downloading coupons from their favorite mom-and-pop shops.

The company’s network of 7,500 Internet addresses such as ShopNewYork.com, ShopBoston.com and ShopMiami.com contain more than 13 million local business listings. Each address comes with a built-in call-to-action to shop in that city, attracting partnerships with local Chambers of Commerce – and a solid business opportunity for Pape’s partners.

Read the full report here.